Kurani Interactive

Articulating our value prop

Twitter 360

We are getting there....

The Honey Pot, by Dan Kurani, Now Free Online

Dan Kurani has written an ebook about digital strategy called The Honey Pot.  While The Honey Pot covers just about everything in the digital/online marketing landscape it does focus on 2 main areas. 

First, The Honey Pot reveals Dan's insights from leading Kurani Interactive for the past 10 years.  Dan has worked with clients like Nike, Universal and Mannington, as well as smaller start ups and entrepreneurial ventures.

Second, The Honey Pot ties together the digital landscape to teach you how to build a pull marketing strategy for your brand.  The premise is simple - create more value, engage your customers and you'll create a Honey Pot that attracts more business.

You can read The Honey Pot for free online or download a PDF version you can keep.

Sneak Peek - Opinionaided

ad:tech 2009 Update - Kurani Interactive On the Scene

Every year when I walk vendor floor at ad:tech I see the same companies - except they have new brands, business models and logos.  Around 2003 everyone was a search marketer, in 2007 every vendor was in the business of "connecting you to your customers".  This year everyone is an ad network - banners must be making a come back.

Here are some other observations:

Only 2 video production vendors.  In the last 6 months I've seen quite a bit of video being integrated into websites very effectively.  Not just a port of TV commercials but something between informmercial and TV commercial in length and depth - I think there's a big future in video.

Still a handful of local search companies.  Frankly I think this is a lost cause.  The web has never done local well and mobile looks poised to take it over.  In other words, it seems to me that local advertising in a digital format is going to essentially skip the desktop and laptop and really explode on mobile in the next 5 years.

With the proliferation of PPC costs thanks to the success of Google's Ad Words program, I see a huge opportunity for organic SEO to jump start again.  On one SEM campaign recently we were paying as much as $30 per click!  A little long-range planning and investment in content and link building seems to make more sense than ever - yet I saw very few SEO companies at ad:tech and some of the industry leaders were noticeably absent.

KIcks

Lookin for the new hotness?  Our gigs never looked so damn tight.

Check em in 360 glory

The K Housers...

http://www.converse.com/#/products/shoes/converseone/builder/chuTayOxCan0901,,,190498171

The HoneyPots...

http://www.converse.com/#/products/shoes/converseone/builder/chuTayOxCan0901,,,190498105

The OA's...

http://www.converse.com/#/products/shoes/converseone/builder/chuTayOxCan0901,,,190498183

Coming soon for you fashionistas...

The BOO Tops

Mannington Floor Boards

and for you ladies...

The "Z"

word.

GAME 1

Although I am surrounded by mostly Met fans or non fans, my board is decorated (courtesy of my fellow Yankee fan and co-worker Marc - thanks) with the AL Pennant flag just in the background of Buddy Big League (he sings and dances loudly - does a great job of driving some Met fans crazy).

Getting ready for Game 1 tonight hoping CC throws another gem. Also, as you might be able to tell from the board, those numbers are who we need to come through in combination with those already contributing in order to gain the coveted title for the 27th time. LETS GO YANKEES!

Happy Birthday to the Banner Ad!

Ah how long its been - or is it how fast you've grown. The banner ad, like all of us, is having a birthday and growing up. Its not quite an adult yet so please be patient like we must for all teenagers!

Below is how Hotwired.com's home page appeared back in 1994 and one of the first banner ads from AT&T is just below that.

HAPPY 15TH!!!!

Read the full story from IAB here

Kurani 2005 called, we want our campaign back

Our sexy, inappropriate voip calling silo's went public. That Via toting bird is beggin for a little va- va-voom from yours truly... at 31 fps of course.

It's Friday... it's 8pm... I'm still at work. Huh?

I'm really just waitin for my ride, being that my daily driver is on the lift... but while I wait, lemme give you the tour.  As they say in MTV Cribs... "this is where the magic happens."

It's mostly just four legs and a stool, but it's been mine for... I dunno, 5 years?

Editing some photos for my blog to the left there... took that shot last night, scouting a few locations.

Mid view I got the Qoob up and running, staple to anti-boredom and supplier of wit and sarcasm (+ Half empty Heineken... it is 8pm)

And lastly to the right... the music.

(cellphone call)

Ahhh... my ride just arrived!

Catch ya on the flip.